Our goal at My Phone Feeds Kids is to empower YOU to impact the world. We believe it should be easy to make a difference and connect with other people who do too. Our platform demonstrates how your individual actions matter while showing how together we can accomplish more. We are committed to bringing you unorthodox and practical tools to help you improve our world. Learn more below.
Who we are
My Phone Feeds Kids is a social enterprise started by Luke Roberts, a former mechanical engineering student who left the PhD program at the University of Maryland to follow his dream of changing the world by empowering people and creating art. Luke worked with his dad to build the app and learn marketing from the ground up. Both are driven by a passion to make a difference in the world. Luke also writes songs and plays in the band They’ll Have Dreams with his brother Daniel (you can watch some of their music videos on their Patreon page).
The purpose of My Phone Feeds Kids is to empower people, support nonprofits, and set an example for businesses in putting people and social impact before profit. Thus, we will be applying for B corp certification from the nonprofit B Lab. B corp certification is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk. It requires rigorous standards of social and environmental performance, accountability, and transparency. There are over 1,600 certified B Corps in 42 countries and more than 120 industries, all working together to redefine success in business. You can learn more about B corps by clicking on this link:
Where the money goes
My Phone Feeds Kids currently supports the Maryland Food Bank, a 501(c)(3) nonprofit hunger-relief organization that partners with communities across the state of MD to distribute food to individuals and families in need. The food bank has created many programs aimed at meeting the immediate needs of Marylanders while also working to find long-term ways to reduce hunger statewide. They have been around since 1979 and distribute more than 112,000 meals per day via 1250 food pantries throughout MD. That’s more than 41 million meals annually!
My Phone Feeds Kids gives specifically to the MD Food Bank’s Weekend Survival Kit Program, which gives backpacks full of food to children who don’t have reliable housing and are dependent on free and reduced lunches throughout the school year. The backpacks have enough food to get them through the weekend and a little more and the meals don’t need to be prepared or stored in a kitchen. Last year this program provided meals to 100 kids during the school year.
We use nonprofits’ websites and publicly available financial information along with Charity Navigator to vet their organizations. Charity Navigator is a 501(c)(3) nonprofit that rates nonprofits by looking at their financial health, accountability and transparency, and results reporting (aka, how well they use their money). You can read more about how they do this by clicking this link:
If there’s a particular cause you would like us to support, please tell us about it using this contact form.
If there is a particular nonprofit you would like to see us support, please let us know using this contact form.
Using the app
Looking for your referral code? It’s right at the bottom of the impact screen in the app.
While you don’t have to refer anyone, your total impact won’t increase past the initial donation. The more you refer, the faster your impact will grow. Plus, we make it easy with social media sharing features. Just post a picture of you wearing your shirt through the app to Facebook, Instagram, Twitter, etc.
Don’t have a referral code to enter when getting your shirt? Try to find a friend or someone online (on Facebook, on a blog, etc.) who has made their referral code public. If you can’t find one, just use 10 (that’s Luke’s referral code). 🙂
How exactly does this t-shirt and app feed 500 kids?
$1 = 3 meals for kids (we got this info directly from the MD Food Bank). That means 22.5 meals donated per t-shirt referral. As you wear your shirt and refer people who refer other people, you’ll see your total impact increase in the app over time, easily turning your one time t-shirt purchase into 500 (and potentially even more) meals donated to feed kids. In fact, 500 meals only takes 22 referrals in your entire referral chain, and you’ll be surprised how many people will ask about your shirt! 🙂
About the t-shirts
Are they made ethically?
Yes they are! We use Bella + Canvas shirts. This company utilizes extremely eco-conscious manufacturing (they recycle almost everything), uses zero sweatshops, and is WRAP certified. They manufacture 40% of their shirts in the US and 60% internationally, actively monitoring that 60% to make sure they meet WRAP certification standards when it comes to fair wages, working hours and conditions, discrimination, child labor, forced labor, etc. Did we mention that their facilities are solar powered? You can read more about Bella + Canvas and WRAP certification by clicking on this link:
Are they good quality/semi-stylish?
Oh yeah. These stylin’ things are 100% ringspun cotton so they’ve got a soft feel and clean, cool look. We only use shirts we’re gonna wear, so we did it right. We’re really proud of these things. 🙂
What do I say when people ask about my shirt?
Just say that (1) $7.50 is donated to feed kids for every shirt sold, (2) you refer people who ask about your shirt with a referral code through the app, and (3) you use the app to track legacy donations and increase your impact. You can always show them this site if that helps. 🙂
Friends, family, and even random people WILL ask you about it. It’s a killer conversation starter and a great way to meet other like minded people who want to make a difference in the world.
How often do I need to wear it?
Everyday! Just kidding. But seriously, the more you wear it, the more people will ask and get involved, and the more your total impact will increase. There is no requirement on how much you wear the shirt, but we did make it nice, comfy, and stylish hoping you’ll wear it all the time 😉 ).
I don’t want random people asking me about my shirt, is this still for me?
It is! You don’t have to wear your shirt in public if you don’t want to, and we’ve made it easy to share on social media. You just take a picture wearing your t-shirt and share it to Instagram, Facebook, Twitter, etc. You can still make a difference while introverting. 🙂